Ikea. Decomasters

We created two sponsorship pieces for IKEA linked to TVE’s DecoMasters. The visual concept explored the passage of time through the changing seasons, connecting winter and spring around one of the brand’s most recognisable elements: the iconic blue IKEA bag. From it, different products appeared throughout the scenes, reinforcing its impressive capacity in a simple and visual way, while creating fresh, light pieces fully aligned with the IKEA universe.